SEEN HERE Meet SEEN co-founder and resident skin whisperer Dr. Iris Rubin. Her main focus may be the health of our skin and hair, but her mission at SEEN is bigger than that: helping everyone feel seen. And with each purchase the brand gives back to be able to do just that.

Our monthly quick dive into a skin-related micro-topic with SEEN co-founder and derm-in-residence Dr. Iris Rubin. Sulfates: you’ve likely heard the word, but do you know what they are and why some brands (SEEN included) steer clear of them? Chemically speaking, a sulfate is a type of surfactant, which are molecular compounds designed to play well with oil and water. In beauty products, sulfates are often the detergent that help to make shampoo suds up or your soap lather. While they’re generally considered safe, the growing wave of sulfate-free products is an indication that the ingredient...

Haircut trends come and go, but the appeal of a fresh blow-out, no matter what your length or texture, is perennial. And SEEN’s newest baby, a silky Blow-Out Creme, formulated with skin-friendly ingredients much like our signature shampoo and conditioner, plus UV and pollution protection for hair, will no doubt become an essential tool in the process. Because we have blowouts on the brain, here are a few rules of engagement to consider before turning heat to head.

Everyone’s obsessed with what’s in — or not in — their beauty products. But to your skin, it’s more complicated than an ingredient list. What makes a pore clear or clogged can be in how multiple ingredients interact. Even ingredients we believe to be “safe” can go wrong in combination with other ingredients. Hair care companies rarely do comedogenicity testing on finished products, which is testing to see if the products clog pores. But we do. At SEEN, we believe that ingredients and how they work together are both important. As consumers, we’ve been trained to avoid certain ingredients,...

It’s 2018: food is medicine, health is wealth, and knowledge is power. One issue many of us are still dealing with is breakout-prone skin. Acne is not just a teenage issue. According to a recent New York Times article “the rare woman without acne is notable.” Even celebrities like Kendall Jennerhave been open about their struggles. So why is it that  a solution to clear skin still elude many of us? Skin issues can be soul deep and even though others may not notice, at times it’s all we see. One surprising cause of breakouts might actually be something we can control: our hair care...