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SEEN Magic Serum, Fragrance Free
Frizz-Fighter + Heat Protectant
Reduces frizz, adds shine, nourishes and provides hair with protection against heat up to 450º F.
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Why You’ll Love It
This award-winning serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling (up to 450º F.) and breakage.
Safe for all skin types including sensitive, acne-prone, and eczema-prone skin.
Hero Ingredients
- Hemisqualane (C13-15 Alkane): A plant sugar-derived alternative to silicone. Provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth
- Squalane: A natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness
- Ethylhexyl Olivate: A plant derived from olives that softens and nourishes the hair
Full Ingredients
Ethylhexyl olivate, C13-15 Alkane (plant derived), Squalane
Skin Benefits
- Non-comedogenic (won’t clog pores)
- Non-irritating
- Safe for sensitive, acne-prone, and eczema-prone skin
Hair Benefits
- Reduces frizz
- Reduces breakage
- Adds shine
- Nourishes
- Strengthens
- Heat Protection (up to 450°F)
- Color-Safe
- Keratin-Safe
How to Use
Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control.
Dr. Iris Rubin Tips

“Cocktail with your favorite SEEN styling products for even more magic.” — Dr. Iris Rubin, Founder & Harvard-trained Dermatologist
Our Mission
SEEN is dermatologist-designed hair care that transforms your hair, scalp, and skin in one. After discovering the connection between hair products and skin health, Harvard-trained dermatologist Dr. Iris Rubin recognized that achieving healthy-looking skin starts with better products that do no harm. All SEEN products are clinically proven to be safe for sensitive skin and non-comedogenic (won’t clog pores) and designed to help you achieve stronger, smoother, healthier hair.
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Dermatologist-Designed
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Color-Safe + Keratin-Safe
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Cruelty-Free
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Vegan
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Safe for Sensitive Skin
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Acne-Safe
Formulated without fragrances, sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, formaldehyde-releasing preservatives, or gluten






Why You’ll Love SEEN
Skin Benefits
- Non-comedogenic (won’t clog pores)
- Non-irritating
- Safe for sensitive, acne-prone, and eczema-prone skin
Hair Benefits
- Reduces frizz
- Reduces breakage
- Adds shine
- Nourishes
- Strengthens
- Heat Protection (up to 450°F)
- Color-Safe
- Keratin-Safe
Clinically Proven Results
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BREAKAGE
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81%
Reduces hair breakage by up to 81% after a single use.
*Independent 3rd party lab testing. Repeated grooming study with 10 bleached hair tresses, compared to control.
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KEY INGREDIENTS

Hemisqualane
A plant sugar-derived alternative to silicone that reduces frizz, and keeps hair looking and feeling smooth

Squalane
A powerful plant-derived natural moisturizer that nourishes and hydrates scalp, and helps protect the skin barrier integrity

Ethylhexyl Olivate
Derived from olives; natural emollient that provides nourishing hydration for the scalp
Clinically Proven
safe for sensitive & acne-prone skin
100% Satisfaction
guarantee
Free & Easy Returns
within 30 days
FAQs
Is SEEN fragrance free truly fragrance free?
These products are fragrance-free and do not contain masking fragrance. (Many products that are labeled as “unscented” may contain fragrance to neutralize unpleasant ingredient odors.) These formulas are ideal for anyone with scent sensitivity and perfume purists who don’t want anything getting in the way of their signature scent.
Is SEEN color-safe?
Yes. All SEEN hair products undergo testing to confirm they are color-safe and keratin-safe.