Gorgeous hair and healthy skin. No compromises.

SEEN's award-winning hair care was developed by Harvard-trained dermatologist Dr. Iris Rubin and is clinically proven to be non-comedogenic (won’t clog pores) and non-irritating while giving you stronger, smoother, healthier-looking hair.

SHOP BEST SELLERS

Gorgeous hair and healthy skin. No compromises.

SEEN's award-winning hair care was developed by Harvard-trained dermatologist Dr. Iris Rubin and is clinically proven to be non-comedogenic (won’t clog pores) and non-irritating while giving you stronger, smoother, healthier-looking hair.

SHOP BEST SELLERS
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Better for you. Better for our community.

We’re a mission-driven brand committed to helping you feel seen for your best self (thus our brand name) and to enhancing the positive impact we have on people and communities.

OUR SUSTAINABILITY JOURNEY
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How SEEN is different

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Designed by a Harvard-trained dermatologist

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Non-comedogenic. Won’t clog pores (which can cause breakouts)

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Free of sulfates, silicones, phthalates, parabens, and dyes

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Clinically proven to be non-irritating

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Fragrance-free options

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Safe for color-treated hair

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Gluten- and soy-free

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Vegan and cruelty-free (no animal testing)

It’s important for kids to feel SEEN for themselves.

We provide financial support to expand access to laser treatment for children with disfiguring birthmarks and scars in developing countries.

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FIND YOUR REGIMEN

Take the SEEN quiz

Let Dr. Iris Rubin guide you in finding the best regimen for your unique needs.