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Solving hair challenges with ethical products

woman that uses ethical products for her hair

As SEEN, we like to think of ourselves as problem-solvers. Sure, we’re all about developing clean haircare products that provide all of the benefits and the luxurious experience you expect from those you find at the salon—but we do this while being mindful of the skin. You get the hydration, softness, smoothing, and shine you want for your hair without having to worry about clogged pores or irritation if you have sensitive skin.

We also want as many people as possible to be able to enjoy SEEN’s benefits. Anyone  with sensitive skin or fragrance sensitivity is covered (since all of our products are available fragrance-free), and we love our vegan friends, too! SEEN has been vegan and cruelty-free since day one, since our love for animals is on par with our dedication to gorgeous hair and healthy skin.

To this end, PETA’s Vegan certification confirms that the entire SEEN line is free of animal-derived ingredients, while the organization’s Animal Test-Free certification confirms that we do not (and will never) conduct or commission animal testing on any ingredients, formulations, or final products. We also have Leaping Bunny cruelty-free certification for extra reassurance that we’re doing the right thing animal testing-wise.

So how does SEEN rival professional, salon-based brands? Our founder, Harvard-trained dermatologist Dr. Iris Rubin, starts with the key ingredients. She researches all of the potential options that can be used to achieve our desired hair goals, ensuring they are safe for sensitive skin, non-comedogenic (won’t clog pores), and sourced from suppliers who adhere to our vegan and cruelty-free standards. In fact, Dr. Rubin has found naturally-derived and safe-synthetic alternatives for several potentially questionable ingredients in her quest to make SEEN as clean and effective as possible. Among them…

Plant-derived squalane: This natural humectant seals moisture within the hair and skin (including the scalp) and prevents moisture loss. Its additional hair benefits include heat protection, reduced breakage, and increased elasticity while enhancing the hairs’ strength, softness, luster, and shine. SEEN only uses plant-derived squalane to ensure our products are vegan-friendly.
Found in: SEEN Magic Serum, Blow-Out Creme, Curly Creme, Restore Scalp Serum, Face Wash

Hemisqualane: SEEN’s clean, plant-derived stand-in for silicone, hemisqualane is fast-absorbing, non-greasy, and helps smooth the hairs’ cuticles to reduce frizz while providing protection against damage caused by heat-styling.
Found in: SEEN Shampoo, ConditionerDeeper Conditioner, Magic Serum, Blow-Out Creme, Curly Creme, Face Wash, Body Wash

  • Bisabolol: A common soothing ingredient found in skincare products, SEEN includes this naturally- and sustainably-derived ingredient to help keep the scalp and skin calm and comfortable.
    Found in: SEEN Shampoo, Conditioner, Deeper Conditioner, Blow-Out Creme, Curly Creme, Restore Scalp Serum, Face Wash, Body Wash
  • Ceratonia siliqua: This carob tree extract increases hair resistance and elasticity, improves hair barrier function, and strengthens the hair fiber.
    Found in: SEEN Blow-Out Creme, Curly Creme
  • Moringa oleifera: Derived from the horseradish tree, this natural extract offers protection against pollution and UV rays (for the hair, not the skin).
    Found in: SEEN Blow-Out Creme, Curly Creme
  • Glycerin: Conditions the skin without clogging pores.
    Found in: SEEN Face Wash, Body Wash
  • Ethylhexyl Olivate: Derived from olives, this natural emollient provides nourishing hydration for the scalp and hair.
    Found in: SEEN Magic Serum, Restore Scalp Serum
  • Propanediol Caprylate: A naturally-derived active ingredient that works to detoxify the scalp while supporting a healthy microbiome. 
    Found in: SEEN Restore Scalp Serum
  • Sarcosine: Helps to rebalance the microbiome and fights against stress, pollution, and product buildup.
    Found in: SEEN Restore Scalp Serum

With the help of these amazing ingredients, SEEN eliminates the guesswork associated with product safety while enhancing the look and feel of your hair along with the health of the skin. If you don’t want to take our word for it, check out SEEN’s incredible reviews—we promise you won’t be disappointed.