In addition to the gorgeous hair and healthy skin that SEEN delivers, there are so many other reasons why our customers say they’ll never use other haircare (or skincare) products again. Among the reasons we hear most often is that SEEN doesn’t irritate sensitive skin—and some of our customers have been struggling to find this Holy Grail for YEARS.
As a reminder, hair products can transfer from the hair to the scalp, face, neck, and body where they can clog pores and irritate the skin. That’s why Harvard-trained dermatologist Dr. Iris Rubin set out to create SEEN with the health of sensitive skin (as well as acne-, eczema-prone and all other types of skin) in mind. Beyond carefully selecting ingredients that won’t irritate sensitive skin and avoiding many of the top allergens and irritants, we subject our final haircare and skincare formulas to rigorous testing that is not required by anyone—other than us.
That’s why we decided to partner with SkinSAFE, a shoppable educational platform affiliated with the prestigious Mayo Clinic that shares our passion for products that respect sensitive skin. To kick off this collaboration, we began the SkinSAFE seal-approval process with our customers’ favorite products—Magic Serum, Fragrance-Free Shampoo, and Fragrance-Free Conditioner—and will continue to submit our other products for review.
We’re proud to announce that the first round of results are in! With a score of 100, SEEN Magic Serum has been awarded the SkinSAFE Trusted Choice™ “Best for Sensitive Skin” seal. This means a product has met SkinSAFE’s strictest safety standards for sensitive skin by passing additional product-testing protocols, including human repeat insult patch testing (HRIPT), purity testing, and testing for fragrances that the E.U. deems the most likely to cause skin irritation.
SEEN’s Fragrance-Free Shampoo and Fragrance-Free Conditioner have also passed this rigorous testing protocol and been awarded SkinSAFE’s Trusted Choice “Good for Sensitive Skin” seal with scores of 95+.
We already knew that SEEN was a savior for sensitive skin, but being awarded these SkinSAFE Trusted Choice seals confirms that we’re doing right by offering hair products that care for the skin. The SkinSAFE Trusted Choice seals provide extra peace of mind for people with sensitive skin, and complement the National Eczema Association’s Seal of Acceptance™, which has been awarded to all of SEEN's fragrance-free products.
And remember, SEEN is looking out for your hair and skin, as well as your health and conscience. All of our products are non-medicated and formulated without parabens, sulfates, phthalates, dyes, silicones, formaldehyde-releasing preservatives, or pore-clogging oils. SEEN is also vegan, gluten-free, color-safe, and keratin-safe. SEEN is proud to be Leaping Bunny-certified and PETA-approved, representing the brand’s commitment to a non-animal testing policy and avoiding the use of any animal-derived ingredients.
Of course we can’t forget the “root” of why Dr. Rubin created SEEN, which is to deliver gorgeous hair and healthy skin without the need to make any compromises. We’re proud to offer haircare solutions for people who have struggled to find products that work for their sensitive, acne-prone, or eczema-prone skin; dry scalp, fragrance sensitivities, and more—all while providing the hair results everyone wants.
