You fell in love with SEEN because of the stronger, smoother, healthier hair it delivers without clogging pores or irritating the skin (and without fragrance, if you so choose). Then we branched out to skincare with our Body Wash to keep the healthy-skin momentum going (and our customers are loving this, too). The next logical product was a facial cleanser that further promotes our skin-caring philosophy—and with our new Face Wash, your hair and every square inch of skin from head to toe are now officially covered.

SEEN founder Dr. Iris Rubin had a non-negotiable checklist when creating this unique face cleanser formula. As with all other SEEN products, it had to be non-comedogenic (which means it won’t clog pores), non-irritating, and of course, effective for removing dirt, makeup, and other impurities.

Dr. Rubin also insisted that any face wash with the SEEN name on it must respect the skin barrier. A healthy skin barrier helps create a tight “seal” that helps prevent moisture from escaping and keeps irritants, pollution, and other allergens from entering. On the other hand, a compromised skin barrier allows moisture to evaporate more easily, leaving the skin more prone to dryness and irritation.

SEEN Face Wash promotes a healthy skin barrier with hydrating (yet non-pore-clogging) plant-derived squalane and glycerin. It also protects the skin barrier by avoiding harsh surfactants and replacing them with a gentle yet effective plant-derived cleansing ingredients instead.

On the anti-irritation front, SEEN Face Wash replaces the common skin irritants and allergens with ingredients that are kind to the skin, and it features naturally-derived bisabolol for extra skin soothing. Our facial cleanser is also fragrance-free to side-step potential scent-related side effects in those who are extra sensitive to fragrance.

Of course SEEN Face Wash is vegan, cruelty-free, and formulated without sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, formaldehyde-releasing preservatives, cocamidopropyl betaine, or gluten—just like all of our other products. (And we wouldn’t have it any other way.)

Whether you decide to use SEEN Face Wash in or out of the shower (or both), consider it the icing on the cake for your head-to-toe SEEN hair and skincare regimens, which are really one and the same since anything you use on your hair comes in contact with the skin.

Happy cleansing, and cheers to healthy skin! We can’t wait to hear your thoughts…