“My solution to stronger, healthier hair with less frizz in just 5 minutes.” –Dr. Iris Rubin, SEEN founder and Harvard-trained dermatologist
With peak summer upon us, who wouldn’t want stronger, healthier-looking hair with less frizz in as little as five minutes? SEEN is here to deliver with the new Frizz + Repair Treatment Mask, which launches on August 5th. We just couldn’t wait to share all the details—and just know you’re going to love it!
But first, a quick refresher on the frizz-development process. Dry and/or damaged hair is thirsty hair and it’s going to try to get much-needed moisture any chance it takes. When dry/damaged hair absorbs water from the air in the environment, the hairs’ outermost layer (the cuticle) swells instead of lying flat—and this leads to the unwanted fluff associated with frizz.
Our new Frizz + Repair Treatment Mask stands apart from most other hair masks for several key reasons. Developed by a dermatologist, it’s uniquely formulated to deliver results that are not only effective for the hair, but also safe for the skin. While many masks focus on a single hair concern, this treatment addresses both frizz and damage simultaneously. It has undergone rigorous testing to confirm its non-comedogenic and safe for sensitive skin, along with proven benefits including frizz control, breakage reduction, split-end repair, and color safety.
If you’re wondering how our Frizz + Repair Treatment Mask smoothes frizz in a flash without weighing the hair down, you can thank a few of SEEN’s favorite haircare ingredients that respect the skin.
- Hemisqualane (C13-15 Alkane): A plant sugar-derived alternative to silicone. Provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth
- Squalane: A natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness
- Moringa oleifera: Extract from horseradish tree that provides the hair with protection against pollution and UV rays
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Bisabolol: A naturally derived ingredient with skin-soothing properties
SEEN is backed by science—and provides proof that our products work. Here’s what you can expect from Frizz + Repair Treatment Mask.
- 70% reduction in frizz*
- 2.7X stronger hair with a single use**
- Increases smoothness and softness***
- Helps repair damage in as little as 5 minutes****
- Prevents future damage caused by heat and over-styling
- Helps seal split ends
- Color- and keratin-safe
With SEEN Frizz + Repair Treatment Mask, you get all these hair benefits plus a skin-safe formula that’s non-comedogenic (won’t clog pores), non-irritating, and safe for sensitive skin. The fragrance-free version has received the National Eczema Association’s Seal of Acceptance™ so eczema-prone skin can get gorgeous hair without worry—and we’re offering a scented version of this treatment mask as well.
We’re confident you can spare five minutes each week in the name of stronger hair and less frizz—and here’s now to do it.
- After shampooing, squeeze out excess water. Apply a generous amount, focusing on the mid-lengths to ends.
- Distribute evenly throughout the hair and leave on for five minutes.
- Rinse and enjoy!
Tip: If your hair is especially dry, textured, or processed (or you just love the feel of added hydration!) follow with SEEN Conditioner or Deeper Conditioner to boost softness and shine.
We recommend using SEEN Frizz + Repair Treatment Mask once a week, but those with dry and/or damaged hair can use it more often.
With the launch of Frizz + Repair Mask, we’ve stayed true to our commitment to provide skin-safe haircare. If you have five minutes, we have the solution for frizzy, damaged hair!
*Independent 3rd party lab test, 8 hair tresses, compared to control.
**Independent 3rd party lab testing, repeated grooming study with 10 bleached hair tresses, compared to control.
***Independent 3rd party wet combing study, 8 bleached and virgin hair tresses compared to control.
****Independent 3rd party lab testing. Wet combing study, 8 bleached hair tresses compared to control and virgin control. Repeated grooming study, 10 bleached hair tresses, compared to control.
