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Hair damage comes in many shapes and forms, including dry, straw-like strands and visible breakage that leaves your hair looking frazzled and uneven. It’s common to overcompensate with hair care that saturates your strands with moisturizing oils and other ingredients to offset the existing signs of damage—but these products can take a toll on your scalp and skin. Harvard-trained dermatologist Dr. Iris Rubin created SEEN to provide your hair with all the smoothing, strengthening benefits you want, and without the irritation, clogged pores, and breakouts on your face, scalp, neck, chest, and back that you don’t. But before you set out to repair your hair, it’s essential to be aware of the factors that lead to damage in the first place.

Harsh surfactants
Cleansing your hair and clarifying your scalp by removing excess oil and product buildup is probably your first objective when shopping for shampoo. But did you know that traditional shampoo ingredients like sulfates strip away the natural oils that are essential for a happy, healthy scalp as well as smooth, soft strands? SEEN replaces harsh sulfates with gentle, skin-caring ingredients, but this doesn’t mean you have to sacrifice the suds you love. Check out what real customers have to say about all the incredible lather SEEN provides—minus the associated hair damage.

UV rays
You’re (hopefully) aware of the negative impact that sun exposure has on your skin, and the same goes for your hair. UV rays can impact your hair color in addition to depleting your hair of much-needed moisture. SEEN’s styling cremes are formulated with antioxidant-rich moringa oleifera extract to help shield the hair from UV rays, as well as other environmental assaults like pollution.

Heat styling
Although heat may help you achieve the end-result you crave, blow-drying, straightening, and curling certainly don't do your hair any favors. This doesn’t mean you can’t use a blow-dryer, flat iron, or curling wand to coax your coif into the style you desire. SEEN Blow-Out Creme and Curly Creme are formulated with naturally-derived hemisqualane (instead of silicone) to help seal the hair cuticles and provide protection from up to 450 degrees Fahrenheit. And even when you’re not applying heat to your hair, these products can be used to ensure a smooth, soft finish after air-drying.

Chemical processing
What do highlights, single-process color, and straightening treatments have in common? The potential for hair damage. Bleach, dyes, and other chemical processes can leave strands looking fried and fuzzy—but SEEN has your hair’s back with nourishing plant-derived squalane and strand-smoothing hemisqualane.

Tight hairstyles
Wearing too-tight ponytails and braids, woven-in extensions, or other super-taut hairstyles on repeat most certainly contributes to breakage and traction alopecia, which is a temporary form of hair loss in areas of high tension. The ideal way to deal with this type of damage is to give your hair a break from these styles (at least every now and then). Although it takes time, not hair care, to improve traction alopecia, you can give your scalp and strands a little extra TLC by using SEEN Deeper Conditioner either every day or as a deep-conditioning treatment once a week.

If you’re dealing with hair breakage from any cause, SEEN can help! Studies have shown that using the Shampoo and Conditioner reduces breakage by 59% and using the Blow-Out Creme alone provides 49% less breakage.1 Now, imagine how much stronger and more resilient your hair would be if you used all three!

1 Independent 3rd party testing lab, Jan 2020 study assessing “Anti-breakage Benefits via Repeated Grooming”