We love hearing from our customers, and this includes ideas for new SEEN products! When we were planning the product pipeline for 2024, the SEEN team reviewed the top five customer requests and unanimously decided on fragrance-free SEEN Leave-In Conditioner! We’re so excited about this lightweight, multitasking leave-in treatment that offers THIRTEEN sought-after benefits for both healthier-looking hair and skin!
Hair benefits
- Hydration
- Frizz reduction
- Strengthening
- Smoothing
- Nourishing
- Heat protection (up to 450°F)
- UV protection
- Pollution protection
Skin benefits
- Non-comedogenic
- Safe for sensitive skin
- Safe for acne-prone skin
- Non-irritating
- Fragrance free
As with all SEEN products, our Leave-In Conditioner’s non-irritating and non-comedogenic (won’t clog pores) formula is safe for sensitive and acne-prone skin. It features a few of Dr. Rubin’s favorite ingredients, such as plant-derived hemisqualane (C13-15), a natural alternative to silicone. We also included squalane for plant-based moisture that enhances softness and shine, strand-reinforcing ceratonia siliquia extract from the carob tree, horseradish tree-derived moringa oleifera for hair protection against UV rays and pollution, and bisabolol for its skin-soothing benefits.
And the results are in… SEEN Leave-In Conditioner reduces frizz by 69%[1] and reduces breakage by up to 76% after a single use.[2]
As we continue to spread the word that haircare is skincare and bring new products to life, it’s also important for us to understand why our customers purchase SEEN. We want to keep delivering the hair and skin benefits everyone has come to expect, so we surveyed customers who have placed three or more orders. Here’s what they had to say.
Why our customers first bought SEEN
All of our scented and fragrance-free products are safe for sensitive and acne-prone skin—and fragrance-free SEEN is safe for eczema-prone skin. Beyond these skin-friendly benefits, we asked our customers about all the reasons they initially decided to give SEEN a try.
- Fragrance free: Before SEEN, fragrance-free haircare that actually supports skin and hair health was hard to come by. In our survey, almost 84% of respondents said they use the fragrance-free SEEN, which has received the National Eczema Association’s Seal of Acceptance™.
- Safe for sensitive, acne-prone, and eczema-prone skin*: We hear from customers who have struggled to find haircare that works for their hair and skin. We’ve lost count of how many have said SEEN is a game-changer for their sensitive and acne-prone skin, and how much fragrance-free SEEN has helped their eczema-prone skin.*
- Created by a dermatologist: When looking for skin-friendly haircare, it helps that SEEN’s founder, Dr. Iris Rubin, is a Harvard-trained dermatologist. Many of our customers also say they tried SEEN after their own dermatologist suggested it.
- Scalp concerns: Our survey revealed that many of our customers first try SEEN because of dry scalp, flaking, or scalp acne. (Everyone loves our Restore Scalp Serum!)
Why customers keep buying SEEN
Knowing what keeps customers coming back helps us stay the course. These are the five reasons we heard most.
- Fragrance free: No surprise here, as many people with allergies and sensitivities find fragrance-free products to be beneficial.
- Gorgeous hair: Customers say their hair is softer, shinier, and fuller-looking with less frizz.
- Scalp support: Switching to sulfate-free SEEN Shampoo is a smart move for scalp health—and 97% of users agree their scalp is less dry and flaky after using Restore Scalp Serum.[3]
- Healthier-looking skin: A clinical study showed that 70% with body acne and 52% with face acne saw improvement after using SEEN for eight weeks.[4]
- “Clean” formulations: At SEEN, we are committed to creating non-toxic, vegan, and cruelty-free products that are formulated without sulfates, silicones, phthalates, parabens, gluten, dyes, and other questionable or potentially harmful ingredients.
We’re all on our own unique hair and skin journeys, and we are continually learning from customers. We hope you love the Leave-In Conditioner and we’re so excited to share it with you. Remember, with us you’re SEEN and heard!
*All SEEN products are safe for sensitive and acne-prone skin. Our fragrance-free products are safe for eczema-prone skin.
[1] 8 hair tresses, compared to control washed with SLES.
[2] Repeated grooming study with 8 hair tresses, compared to control washed with SLES
[3] In a consumer perception study, 30 participants with mild-moderate dry, flaky scalp used SEEN Restore Scalp Serum for 2 weeks.
[4] In a dermatologist graded clinical study, 27 patients
with mild to moderate acne used non-medicated SEEN Shampoo and SEEN Conditioner for 8 weeks.
