Gorgeous hair and healthy skin. No compromises.
SEEN's award-winning hair care was developed by Harvard-trained dermatologist Dr. Iris Rubin and is clinically proven to be non-comedogenic (won’t clog pores) and non-irritating while giving you stronger, smoother, healthier-looking hair.
SHOP BEST SELLERSGorgeous hair and healthy skin. No compromises.
SEEN's award-winning hair care was developed by Harvard-trained dermatologist Dr. Iris Rubin and is clinically proven to be non-comedogenic (won’t clog pores) and non-irritating while giving you stronger, smoother, healthier-looking hair.
SHOP BEST SELLERS
DERMATOLOGIST-DESIGNED•AWARD-WINNING•FOR ALL HAIR TYPES•CLEAN•VEGAN •CRUELTY-FREE•
Most Loved
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SEEN Essential Bundle, Fragrance Free
$55.00$50.00 -
SEEN Essential Bundle
$55.00$50.00 -
SEEN Magic Serum, Fragrance Free$36.00
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SEEN Shampoo, Fragrance Free, 1 Liter
$116.00$99.00 -
SEEN Conditioner, Fragrance Free, 1 Liter
$102.00$89.00 -
SEEN Travel Trio, Fragrance Free
$36.00$29.00 -
SEEN Travel Trio
$36.00$29.00 -
SEEN Shampoo, 1 Liter
$116.00$99.00 -
SEEN Conditioner, 1 Liter
$102.00$89.00 -
SEEN Deeper Conditioner, Fragrance Free, 1 Liter
$108.00$95.00 -
SEEN Deeper Essential Bundle, Fragrance Free
$57.00$52.00 -
SEEN Deeper Conditioner, 1 Liter
$108.00$95.00 -
SEEN Deeper Essential Bundle
$57.00$52.00
Better for you. Better for our community.
We’re a mission-driven brand committed to helping you feel seen for your best self (thus our brand name) and to enhancing the positive impact we have on people and communities.
OUR SUSTAINABILITY JOURNEYHow SEEN is different

Designed by a Harvard-trained dermatologist

Non-comedogenic. Won’t clog pores (which can cause breakouts)

Free of sulfates, silicones, phthalates, parabens, and dyes

Clinically proven to be non-irritating

Fragrance-free options

Safe for color-treated hair

Gluten- and soy-free

Vegan and cruelty-free (no animal testing)
Don't take our word for it
Finally!!! Holy Grail!!!
"It’s been two months and I’m only now almost done with the first bottles. I say first bottles because it will be the first of hundreds that I will purchase throughout my life!
This is the best shampoo and conditioner that I’ve ever found!
Fragrance free or not… sensitive skin or not… my hair has never looked this good with any other shampoo. EVER! So the fact that I can get these results without having issues with my scalp itching, dandruff, smells or chemicals that irritate my skin, is downright miraculous!!! ... Needless to say I am one happy camper!
— Elizabeth Verified Customer
Just amazing.
Just amazing. Exactly what I was looking for. It lathers really well and I love that it has no perfume. Gentle on my sensitive scalp. Highly recommend for anyone bouncing around the maze of products out there. You just need this.
— Audrey Verified Customer
Blown away
After a week of using SEEN I can confidently say that I’ll never be going back to any other product. It’s gentle on my skin but performs like salon quality products, glorious lather, clean scent.. A+ experience.
— Jacques Verified Customer
It’s important for kids to feel SEEN for themselves.
We provide financial support to expand access to laser treatment for children with disfiguring birthmarks and scars in developing countries.
READ MORESEEN Blog
FIND YOUR REGIMEN
Take the SEEN quiz
Let Dr. Iris Rubin guide you in finding the best regimen for your unique needs.