Skip to product information
1 of 5

SCENTED

Dr. Iris Rubin's Magic Bundle

Dr. Iris Rubin's Magic Bundle

Regular price $83.00
Sale price $83.00 Regular price $94.00
  • SEEN is dermatologist-designed haircare that transforms your hair, scalp, and skin in one
  • Clinically proven to be safe for sensitive and acne-prone skin
  • No pore-clogging residue and clinically proven to be non-irritating
  • Features SEEN Shampoo (8.6 oz.), Conditioner (8.6 oz.), and Magic Serum (1 oz.)
  • SEEN Shampoo and Conditioner reduce frizz by 57% and decrease hair breakage by up to 59%*
  • SEEN Magic Serum reduces hair breakage by up to 81% after a single use**
  • See All Benefits & Ingredients
Soko Rewards Icon Earn up to points in SEEN Rewards

#SEENinACTION

View full details

Developed by Harvard-trained dermatologist Dr. Iris Rubin, this award-winning Shampoo, Conditioner and Magic Serum bundle features good-for-your-hair (and skin) ingredients. SEEN Shampoo provides luxurious lather that rinses easily without leaving the hair or scalp feeling stripped. You’ll see less frizz and smoother hair. SEEN Conditioner helps detangle, soften, and enhance shine while reducing frizz and breakage. For slightly-dry, normal, or oily hair (and scalp). SEEN Magic Serum reduces frizz, adds shine, nourishes and provides hair with protection against heat up to 450º F.

  • Formulated without sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, formaldehyde-releasing preservatives, cocamidopropyl betaine, or gluten
  • Non-comedogenic (won’t clog pores) and safe for sensitive skin
  • Good for all skin and hair types. Color-safe and keratin-safe. Safe for sensitive skin.
  • Vegan and cruelty-free

The Scent

SEEN’s scent is fresh and clean—just like your hair and skin after using it! Both women and men alike love the notes of apple dew, orange peel, and leafy greens.

Key Ingredients

Bisabolol Icon

Bisabolol offers natural skin-soothing benefits

Hemisqualane Icon

Hemisqualane (a plant sugar-derived alternative to silicone) provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth

Squalane Icon

Squalane is a natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness

Ethylhexyl olivate Icon

Ethylhexyl olivate (derived from olives) softens and nourishes the hair

Full Ingredients

Shampoo Ingredients: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropylamine Oxide, Glycerin, Acrylates Copolymer, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, C13-15 Alkane (plant derived), Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Bisabolol, Citric Acid, Disodium Edta, Phenoxyethanol, Ethylhexylglycerin, Aminomethyl Propanol, Fragrance, Sodium Hydroxide, Tocopherol, Sodium Benzoate

Conditioner Ingredients: Water, C13-15 Alkane (plant derived), Cetearyl Alcohol, Cetyl Palmitate, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Shea Butter Cetyl Esters, Glycerin, Phenoxyethanol, Fragrance, Polysorbate 80, Citric Acid, Bisabolol, Disodium Edta, Ethylhexylglycerin, Tocopherol

Magic Serum Ingredients: Ethylhexyl olivate, C13-15 Alkane (plant derived), Squalane

  • Improvement in body and face acne*
  • Improvement in dry, flaky scalp*
  • Non-comedogenic (won’t clog pores)
  • Safe for sensitive and acne-prone skin
  • Reduced breakage*
  • Reduced frizz*
  • Color-safe
  • Keratin-safe
  • All formulas are developed by Harvard-trained dermatologist Dr. Iris Rubin
  • Backed by science and powered by our SEEN Epidermal Rebalancing Technology
  • Formulated without sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, formaldehyde-releasing preservatives, or gluten
  • Cruelty-free and vegan

70% with body acne improved and 52% with face acne improved*

*In a dermatologist-graded clinical study, 27 subjects with mild to moderate acne used SEEN shampoo and conditioner as a regimen for 8 weeks. SEEN is non-medicated and can help those for whom hair products are contributing to acne.

93% saw improvement in dry, flaky scalp and 73% agree their scalp feels calmer*

*In a dermatologist-graded clinical study, 30 subjects with mild-to-moderate dry, flaky scalp used non-medicated SEEN shampoo and conditioner for 4 weeks.

When used as a regimen, SEEN Shampoo and Conditioner reduce hair breakage by up to 59%*

*Independent 3rd party lab test, repeated grooming study with 10 bleached hair tresses, compared to control.

SEEN Magic Serum reduces hair breakage by up to 81% after a single use*

*Independent 3rd party lab testing, repeated grooming study with 10 bleached hair tresses, compared to control.

Proven Results

skin

70% with body acne improved and 52% with face acne improved*

*In a dermatologist-graded clinical study, 27 subjects with mild to moderate acne used SEEN shampoo and conditioner as a regimen for 8 weeks. SEEN is non-medicated and can help those for whom hair products are contributing to acne.

scalp

93% saw improvement in dry, flaky scalp and 73% agree their scalp feels calmer*

*In a dermatologist-graded clinical study, 30 subjects with mild-to-moderate dry, flaky scalp used non-medicated SEEN shampoo and conditioner for 4 weeks.

hair

SEEN Magic Serum reduces hair breakage by up to 81% after a single use*

*Independent 3rd party lab testing, repeated grooming study with 10 bleached hair tresses, compared to control.

+ More Results

SEEN Shampoo and Conditioner reduce frizz by 57%, and decrease hair breakage by up to 59%.*

*SEEN Shampoo and Conditioner as a regimen. Independent 3rd party lab tests: 8 hair tresses for frizz reduction, compared to control washed with SLES; repeated grooming study with 10 bleached hair tresses for hair breakage reduction, compared to control.


How to use

Step 1: Apply shampoo to wet hair. Lather and rinse. 

Step 2: Massage conditioner from the ends up. Rinse.

Step 3: Apply 2-5 drops of Magic Serum to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control. Cocktail with your favorite SEEN styling products for even more magic.


FAQs

Yes! Despite being sulfate-free, SEEN Shampoo lathers well. It's one of the things we hear the most about the Shampoo, whether scented or fragrance free. Many people also note that "a little goes a long way" with the Shampoo.

The SEEN fragrance is often described as smelling "clean" and "fresh." If you happen to be a fragrance connoisseurs, here are some additional details - top note: apple dew, orange peel, leafy greens; midnote: soft floracy, lily of the valley, crushed violet; drydown: white musks, creamy sandalwood, rosewater.

Yes. All SEEN hair products undergo testing to confirm they are color-safe and keratin-safe.

We've heard feedback from people that their hair feels fuller after using SEEN, which we attribute to the absence of silicone, which can weigh down the hair. This may be especially true for people with thin or fine hair. Occasionally some people find SEEN drying initially and then they love it after 3-4 washes. We think it's from getting rid of the silicone build up and the time it takes for the scalp and hair to reach a new moisture balance. Some people also benefit from using a bit more of our conditioner and leaving it in longer for increased moisture.