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SEEN Magic Serum, Fragrance Free

SEEN Magic Serum, Fragrance Free

Regular price $36.00
Sale price $36.00 Regular price

Frizz-Fighter + Heat Protectant

Reduces frizz, adds shine, nourishes and provides hair with protection against heat up to 450º F.

Options
  • Dermatologist-Designed

    Dermatologist-Designed

  • Color-Safe

    Color-Safe

  • Cruelty-Free

    Cruelty-Free

  • Vegan

    Vegan

  • Safe for Sensitive Skin & Scalp

    Safe for Sensitive Skin & Scalp

  • Safe for Acne-Prone Skin

    Safe for Acne-Prone Skin

Why You’ll Love It

This award-winning serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling (up to 450º F.) and breakage.

Safe for sensitive, acne-prone skin and eczema-prone skin.

Hero Ingredients

  • Hemisqualane (C13-15 Alkane): A plant sugar-derived alternative to silicone. Provides color and heat protection, reduces frizz, and keeps hair looking and feeling smooth
  • Squalane: A natural, plant sugar-derived moisturizer that nourishes locks, restores luster, and adds instant glass-like shine and softness
  • Ethylhexyl Olivate: A plant derived from olives that softens and nourishes the hair

Full Ingredients

ETHYLHEXYL OLIVATE, C13-15 ALKANE (PLANT DERIVED), SQUALANE

Skin Benefits

  • Non-comedogenic (won’t clog pores)
  • Non-irritating
  • Safe for sensitive, acne-prone skin and eczema-prone skin

Hair Benefits

  • Reduces frizz
  • Reduces breakage
  • Adds shine
  • Nourishes
  • Strengthens
  • Heat Protection (up to 450°F)
  • Color-Safe

How to Use

Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control.

Dr. Iris Rubin Tips

Dr. Iris Rubin

“Cocktail with your favorite SEEN styling products for even more magic.” — Dr. Iris Rubin, Founder & Harvard-trained Dermatologist

Our Mission

SEEN is dermatologist-designed and recommended hair care that transforms your hair, scalp, and skin in one. After discovering the connection between hair products and skin health, Harvard-trained dermatologist Dr. Iris Rubin recognized that achieving healthy-looking skin starts includes skin-first haircare products, that help maintain your scalp and skin health. SEEN products are clinically proven to be safe for sensitive skin and scalp, non-comedogenic (won’t clog pores) and designed to help you achieve stronger, smoother, healthier-looking hair.

Formulated without*: fragrances, sulfates, silicones, phthalates, parabens, dyes, pore-clogging oils, and formaldehyde-releasing preservatives. Gluten-free. Vegan. Cruelty-free. Safe for sensitive, acne-prone skin and eczema-prone skin.

*Not intentionally added. While we intentionally avoid certain ingredients, we cannot always eliminate trace or low levels of impurities, residuals, or processing aids. We work closely with our trusted partners and suppliers to minimize these as much as possible through thoughtful formulation, testing, and quality controls. Learn more about what 'formulated without' means to SEEN here.

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View full details

Why You’ll Love SEEN

Skin Benefits

  • Non-comedogenic (won’t clog pores)
  • Non-irritating
  • Safe for sensitive, acne-prone skin and eczema-prone skin

Hair Benefits

  • Reduces frizz
  • Reduces breakage
  • Adds shine
  • Nourishes
  • Strengthens
  • Heat Protection (up to 450°F)
  • Color-Safe
Before
After

Proven Results

  • BREAKAGE
    • 81%

      Reduces hair breakage by up to 81% after a single use*

    *Independent 3rd party lab testing. Repeated grooming study with 10 bleached hair tresses, compared to control.

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Clinically Proven

safe for sensitive & acne-prone skin

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100% Satisfaction

guarantee

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Free & Easy Returns

within 30 days

FAQs

These products are fragrance-free and do not contain masking fragrance. (Many products that are labeled as “unscented” may contain fragrance to neutralize unpleasant ingredient odors.) These formulas are ideal for anyone with scent sensitivity and perfume purists who don’t want anything getting in the way of their signature scent.

Yes. All SEEN hair products undergo testing to confirm they are color-safe and keratin-safe.

Overall rating: 4.6487603 / 5 from 484 reviews.

AI Generated Review Summary

The SEEN Magic Serum is praised for its ability to transform hair into smoother, shinier, and healthier-looking hair in seconds. It effectively reduces frizz, adds shine, and provides nourishment and strength. Safe for all skin types, it is also non-comedogenic and non-irritating.

Summary topics

  • Skin Compatibility: 7%
  • Scalp Health: 5%
  • Hair Feel: 11%
  • Frizz Control: 7%
  • Hair Shine: 6%

Review topics: ["ingredients","irritation","results","scent","quality","weight","improvement","issues","feels","fragrance","spots","line","texture","amount","formula","use","skin","looks","body","difference","bottle","hair","scalp","work","smooth","acne","magic","effect","redness","appearance"].

Review highlights

  • "My hair looks and feels healthy and my skin has stayed clear."Catie P.
  • "It was a very unique lightweight feel and my hair is much softer and smoother since using it!"Lauren N.
  • "My hair looks healthy, my curls are bouncy and look great."Francine A.

Reviews

Customer service

"Have not even tried any of the products because there was an issue with my shipment and customer service has been the slowest and worst I’ve ever dealt with. Honestly so over it and don’t even want to use any of the products because of that. I’ll just throw it all away."

Brooke W. (1/5)

Very pleased…

"I’m not one to purchase more expensive hair care products, but the Magic Serum is well worth every cent. My hair is short, fine, gray and very dry. I tried a sample bottle a friend gave me and was very pleased with the result. My hair had shine, more body and looked healthier than it had for a while. As a former hairstylist, I appreciate a product that does what it claims to do. There were no flyaways, no greasy look and I got compliments."

Carol M. (5/5)

Great for sensitive skin

"I've been searching for years for hair products that work with my thick, curly hair but that don't irritate my acne-prone skin. This product is great. I use it after the blow-out creme when I am blowdrying / straightening my hair and it adds extra shine and moisture. It has no smell and is a relatively thin oil."

Ruby W. (5/5)

Love this serum!

"I bought this on a whim while looking for fragrance free heat protectant. I'm super sensitive to scents and I SO appreciate the intention behind this brand. The serum is great as a heat protectant and keeps my hair nice and soft after straightening"

P (5/5)

Needs new bottle design

"The serum itself is great. A drop or two controls my frizz. The bottle is not. It gets oil all over it and is too easy to drop--I lost more than half the bottle to accidentally knocking it over while the dropper was out. Not cool with such an expensive product."

K (3/5)

Doesn't work

"Doesn't work"

Kathryn B. (1/5)

"Its all in excellent condition upon arrival and the shipping is fast as well. . ."

E. C. (5/5)

Excelente ♥️

"Excelente producto. Lo recomiendo 💯"

Lissette F. (5/5)

"Has really help my hair"

Teresa (5/5)

Magic in This Bottle!

"I was pleasantly surprised how well this works with my 3A-B curls. I’m gray and it calmed down the frizz and made my hair much softer. I need fragrance free so it’s perfect for me. Only wish it wasn’t so expensive."

Tracy M. (5/5)

Q&A

Is this truly scent free? I have chemical induced asthma, and been having the hardest time finding something truly scent free.
Hi there, yes! They are truly fragrance-free. You can request a sample via support@helloseen.com
Will this help an itchy scalp?
Hi P! In a dermatologist graded clinical study, 30 patients with mild to moderate dry, flaky scalp used SEEN Shampoo and Conditioner for 4 weeks: 93% with dry scalp improved and 73% agree, “my scalp feels calmer”.
How much liquid is in the bottle?
Hi Ash, our SEEN Magic Serum is 1 FL OZ
Hi. Is your Squalane also sugar derived, or is it olive derived? I see that the Hemisqualane is from sugarcane, but the Squalane doesn’t say.
Hi Kimberly, our Squalane is plant-sugar derived.
does this product contain silicone or dimethicone?
Hi Pat, All SEEN products are silicone and dimethicone free.