HAIRCARE, REDEFINED BY DERMATOLOGY
Clinically proven to be safe for sensitive and acne-prone skin.
AWARD-WINNING
Developed by Dr. Iris Rubin
FOR ALL HAIR TYPES
SAFE FOR SENSITIVE SKIN
WON’T CLOG PORES
FRAGRANCE FREE OPTION
VEGAN
CRUELTY-FREE
AWARD-WINNING
Developed by Dr. Iris Rubin
FOR ALL HAIR TYPES
SAFE FOR SENSITIVE SKIN
WON’T CLOG PORES
FRAGRANCE FREE OPTION
VEGAN
CRUELTY-FREE
Popular Picks
Best Sellers
Top-reviewed essentials for healthier-looking hair and skin
Recommended Regimens
Curated Bundles
Effective and better together, target your exact needs from head-to-toe
Seals of Approval
Award-Winners
The first dermatologist-recommended haircare brand at Ulta Beauty
Salon Quality!!
I’ve been searching for a low tox shampoo and conditioner for years without much luck. Most of the natural shampoos left a residue or dried out my hair and made it brittle.
Ally K.
Verified Customer
SEEN Essential Bundle, Fragrance Free
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Must-have for sensitive skin
Leaves my hair feeling naturally clean and love that it’s fragrance free. Also is the only shampoo that doesn’t trigger my breakouts—such a godsend.
Gabrielle C.
Verified Customer
SEEN Shampoo, Fragrance Free
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Best products
I have used so many different brands and have spent so much money! I am tossing them all out and only using Seen! My hair has never looked or felt better!
Susan R.
Verified Customer
SEEN Discovery Kit, Fragrance Free
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My hair stylist noticed
I’ve been using this shampoo and conditioner for about a month now, and I won’t use anything else now! My hair stylist also noticed the extremely
Amy H.
Verified Customer
SEEN Power Bundle, Fragrance Free
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No more bad hair days
Using a combination of the shampoo, conditioner, and leave-in conditioner has eliminated the frizz and brought life back to my wavy hair. The unscented
Lysa G.
Verified Customer
SEEN Deeper Essential Bundle, Fragrance Free
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Excellent product
Blow-Out Creme leaves my hair shiny and soft. Very light as it is not weighed down by excessive ingredients. My hair has never looked better.
Darla D.
Verified Customer
SEEN Blow-Out Creme
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The SEEN Difference
The SEEN Discovery Kit served as a great introduction to the SEEN brand! The appeal of trying the smaller size (at an economical price) removed
Letitia P.
Verified Review
SEEN Discovery Kit
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As SEEN in the Press
Loved by editors and celebs
DEVELOPED BY
Harvard-trained dermatologist Dr. Iris Rubin
After struggling with acne caused by hair products, Dr. Rubin recognized that haircare is an essential part of good skincare. That's why she decided to develop products that promote healthy hair AND skin through clinically-proven, non-comedogenic formulas that are safe for acne-prone and sensitive skin.
Read Dr. Rubin's Story