Healthy skin is a lifelong journey that begins as soon as we enter the world. We’ve all come to learn about the importance of the skin barrier, and this applies to babies and infants as well. Although we’re all born with fully functioning skin barriers, the skin continues to develop over the first year of life. Using the right baby cleanser and moisturizer is an effective strategy for preventing irritation–and dermatologist-designed SEEN Baby 2-in-1 Shampoo & Body Wash supports skin health from the very start.
Properly formulated hair and skincare products are especially important as babies’ delicate skin matures. The skin barrier is designed to support our overall health, as it’s essential for preventing bacteria and other pathogens from entering the skin and to minimize the evaporation of water. As a result, supporting the skin barrier can help minimize the risk of skin irritation and eczema in babies as well.
According to the National Eczema association, up to 20% of babies and children develop atopic dermatitis (or eczema)–and early onset of this common skin condition has been linked to a compromised skin barrier. Once the skin barrier is weakened, it’s easier for allergens, irritants, and the like to penetrate the skin and possibly aggravate symptoms like dryness, redness, and itching.
Paying attention to skin hygiene is essential for babies’ overall health because it helps remove potential irritants (including saliva, mucus, urine and feces), dirt, and germs baby may pick up throughout the day. The ideal cleanser does not cause irritation, is formulated with an appropriate pH, or make the eyes sting. Fragrance-free SEEN Baby 2-in-1 Shampoo & Body Wash fits the bill, as it is designed to safely, gently, and effectively cleanse delicate and sensitive skin.
This multipurpose head-to-toe baby wash has received the National Eczema Association’s Seal of Acceptance™ and the SkinSAFE “Good for Sensitive Skin” Trusted Choice badge, making it an excellent choice for little ones with sensitive and eczema-prone skin. SEEN Baby is also clean, vegan, and cruelty free, which lets parents breeze through bath time without the worry about potentially harsh or harmful ingredients.
“As a mom of three, I know the importance of a gentle, clean formula for baby’s skin,” says our founder, Harvard-trained dermatologist Dr. Iris Rubin, and a tear-free, fragrance-free, and sulfate-free formula was non-negotiable. For even more peace of mind, Dr. Rubin also avoided dyes, formaldehyde-releasing preservatives, gluten, parabens, phthalates, and silicones–just as she does when creating SEEN products for the entire family!
