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Haircut trends come and go, but the appeal of a fresh blow-out, no matter what your length or texture, is perennial. And SEEN’s newest baby, a silky Blow-Out Creme, formulated with skin-friendly ingredients much like our signature shampoo and conditioner, plus UV and pollution protection for hair, will no doubt become an essential tool in the process. Because we have blowouts on the brain, here are a few rules of engagement to consider before turning heat to head.


Hair with even the tiniest snarls can result in even more breakage when faced with a brush and blowdryer. Detangle either in the shower with a wide-tooth comb and a bit of conditioner or when you emerge, always moving slowly, and working your way up from ends to roots.


A bit of blowdrying truth: you want hair to be wet, but not dripping wet. Gently scrunch and squeeze extra moisture out of the hair before going anywhere near the blowdryer. Also, said scrunching and squeezing should not be done with the same terrycloth bath towel that you’re using for your body. A small microfiber towel or even a soft, worn-in T-shirt will be easier on your hair and help curb the potential for frizz.


Naked hair doesn’t play well with a sudden blast of heat. Whether your hair is fine or thick, dead-straight or curly, a product designed with heat-protection in mind (ahem, like SEEN’s new Blow-Out Creme) is crucial to dab on pre-blowdrying.


Stylists call it the rough dry, we call it the lazy dry. How you choose to refer to it is up to you, but the idea is this: the first half of the blowdry process is best performed with hands as your only tool, then, once hair feels mostly dry, introduce a brush.


Blowdrying, especially if you have thick or long hair, can be a workout so we can certainly understand the temptation to give up early (and give those arms a rest). But, be warned, that hair that isn’t completely blowdryed will be a magnet for frizziness.

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1 comment

  • I used the shampoo and conditioner then put in the cream. I 99% of the time air dry. I noticed when i air dried with the cream in it made my hair feel like i had texturizer in it. Is this normal? If air drying should i not use the blow out cream? I like silky hair and usually use a couple pumps of hair oil when air drying…. any recommendation. Also how long does it take for the hair to kick out of that funky phase when converting to natural hair products.


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